StarStruck Craft Cocktails is a canned cocktail branded around astrolgoy and zodiac signs. Throughout this project I not only designed the cans but an instagram, stickers and t-shirts as well. This project was heavily focused on my love for illustration and branding!

Process

Before I did anything, I needed to get drawing! I fumbled through plenty of sketches before I was satisfied with a final can system. I knew for sure I wanted each can to be represented by that sign’s symbol and also the element of sign it is!

After I finally got the system I wanted, digitizing them was the next step. Within the cans you can see the sign’s symbol,  element and flavor making up the can’s illustration. 

Funny enough, the logo came AFTER the cans. I wanted the cans to be as visually interesting as possible, so I created the logo to fit into the cans the way I pictured. The instagram allowed me to expand the illustration and branding while also practicing some fun copy writing! The brand colors (besides black and white) were influenced by each element, air, earth, fire and water. 

My targer audience being college students inspired many of my deliverable decisions, including the t-shirts and stickers. College students often are found repping their favorite brands on their water boittles, laptops and clothing! I also felt having the stickers for the icon and logo allowed each sign to be represented again but through a different format.