We Just Are Collaboration 

We Just Are is a group collaboration that is centered around the idea of diversity and awareness. We collaborated with a local artist, Sarah Parker, to create a product led campaign to promote diversity and celebrate Sarah’s story. Sarah is non-binary, so this campaign is centered around their personal identity and the non-binary community as a whole.

Gender Neutral Jacket & Pants

Since clothing is often very gendered, we decided to create gender neutral clothing to break that barrier. Using the art and characters Sarah provided us, we hand painted elements of their story to allow people to represent Sarah while providing visual interest to consumers.

PR Box with Tote and Pins

The next product we produced in this campaign was a PR that included a tote bag and pins. We decided to include totes and pins because these are simple easy ways for people to safely express themselves in a public place.

Social Media Scavenger Hunt

Using photography and digital art, we created a series of 5 posters, that brings Sarah into their own artwork to retell their story. The posters all together spell out a promo code for buyers to use when purchasing products in the digital pop up shop. Users will find these posters in our Instagram story.

DIgital Pop-Up Shop

To further compliment the immersive, enchanted experience, we created a website for our pop-up shop where people scroll through to discover Sarah’s story and the highlighted products!

Collaboration Participants

Sarah Parker: Artist & Inspiration
Rebecca McSherry: Design Group Member
Scotti Everhart: Design Group Member
Liliana Golden: Design Group Meber